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LPM 2018 Rome

Not.only.Minimalism

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Not.only.Minimalism
[Texte disponible uniquement en anglais] Figurative issues , metaphoric languages and gender prospect.

"In Pictorial Metaphor in Advertising (1996) . . ., Forceville sets out a theoretical framework for the analysis of pictorial metaphor.. A pictorial, or visual, metaphor occurs when one visual element (tenor/target) is compared to another visual element (vehicle/source) which belongs to a different category or frame of meaning.

Durée (minutes)

15

Ce qui est necessaire

How do people interpret metaphors such as The lecture was a three-course meal?Lakoff has proposed that figurative expressions are interpreted as instantiations of deep conceptual metaphors, such as IDEAS ARE FOOD.

  • VJ Set
layse
layse

Italy Roma

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LPM 2018 Rome
LPM 2018 Rome
09 // 08 juin 2018